Consumers are now using mobile at an exponential rate. When the top painters in El Paso, JM Roofing Construction, was trying to get their El Paso painting contracting office off the ground, they used mobile for their personal communication, to connect with companies, and do some tasks that people never thought would be possible to do with cell phones. Marketers are now targeting mobile users for marketing their products and services. It is one of the most useful marketing tools now. Here are some tips for mobile marketing.
Have a mobile-friendly version of your website
Build a site that is optimized for both PC and mobile devices. People who browse the Internet are using cell phones often and they should be able to navigate through your site conveniently. Your mobile site should keep up with the continuously changing mobile technology. The pages must have fast load times. If you can get users to sign up a form, then you can send text messages regarding your products and services. Your site must be responsive too, so that no matter which device you use, you can browse efficiently.
Keep the site simple
As mobile users browse sites when they are on the go, your site must be simple so that the user doesn’t have to click too many buttons to navigate through it. Your content must not take more than three seconds to download; else you will lose your potential customer.
Send quick text messages
You should be very careful when sending text messages. The message must be short and offer something worthy. Research shows that mobile users respond better to ‘limited-quantity’ or ‘limited-time’ offers. You should not send too many text messages. First, start off by sending two text messages a month and monitor the click-through rates. Then increase the frequency, if needed.
Make use of mobile social media
More than two-thirds of Facebook users now access their accounts through mobile. So, use the real-time aspect of social media to enhance your mobile marketing strategy.
It is very unlikely that the use of mobile phones will decline in the future. So, you should focus on building good mobile marketing strategies for your business and get more customers.